
The Secret to 7-Year Client Loyalty: Lessons from Nearly 30 Years in Business
Recently featured in NashvilleVoyager, I shared the journey behind The Concierge Office Suites and what really keeps clients coming back year after year.
What Creates Lasting Business Relationships?
In today’s fast-paced business world, client relationships often feel more transactional than ever. Yet at The Concierge Office Suites, our clients stay with us for an average of nearly 7 years. One client just retired after 27 years with us. So what’s the secret?
The answer isn’t what most people expect – and it’s not about having the fanciest office space or the lowest prices.
From Employee to Owner: A Journey of Service
When I started at The Concierge Office Suites in 1999, I had no idea I’d eventually become the owner. The company was established in 1995, and I fell in love with the work immediately. Every day was different – from coordinating meetings to managing complex projects for clients across industries.
By 2006, when the opportunity arose to purchase the business, I knew I had found my calling. Not because I wanted to own real estate, but because I was passionate about serving people and helping them achieve their goals.
The “Business Fairy Godmother” Philosophy

I often tell people I’m really a “business fairy godmother” – and I mean that seriously. My whole existence has been about serving people both personally and professionally. At TCOS, we don’t just provide office space; we provide the magic of making things happen for our clients.
Here’s what sets us apart:
- We’re more than a box with a door – We’re a team of Business Concierges who connect clients with resources
- Every client’s “more” is different – We customize our approach to each client’s unique needs
- We handle the details – So clients can focus on revenue-generating activities
- We create work-life balance – Not just for our clients, but as a core business philosophy
The Real Secret: It’s About Flow
After nearly 30 years in business, I’ve learned that success is about flow:
- Service flow – Your services must meet your clients’ needs
- Vendor flow – Your vendors must meet your needs to serve clients
- Cash flow – Money must flow both in and out efficiently
- Communication flow – People must know you exist and what you offer
- Improvement flow – Constantly asking “How might we make this even better?”
Why Chattanooga is Our “Goldilocks” Location

We’re not in New York, Atlanta, or Los Angeles – and that’s exactly the point. Chattanooga offers the perfect balance:
- Geographic advantage – Two hours from Nashville and Atlanta airports
- Cost effectiveness – Reasonable living and business expenses
- Quality of life – Four seasons, outdoor recreation, vibrant business community
- Strategic location – Halfway between the northern and southern points of the eastern U.S.
Looking Forward: AI and the Future of Service
The business world is changing rapidly. AI is creating opportunities the current workforce isn’t prepared for. That’s why our team is immersing itself in AI technology – not to replace human service, but to enhance it.
We’re built to serve these changes because we’ve always been about building connections and collections of resources to support our clients. Whether it’s traditional concierge services or cutting-edge AI integration, our foundation remains the same: exceptional service.
The Bottom Line
Client loyalty isn’t about having the perfect product or the lowest price. It’s about genuinely caring for your clients’ success and being willing to go the extra mile – every single day.
As I shared in my NashvilleVoyager interview, “You know you’re in business when someone wants to pay you for your work!” But you know you’re in the right business when clients trust you with their success year after year.
Ready to experience the difference exceptional service makes?
Whether you need a private office, virtual office services, or just a professional meeting space, we’re here to help you focus on what matters most – growing your business.
Contact us today:
- Phone: (423) 266-6388
- Location: 633 Chestnut Street, Suite 600, Chattanooga, TN
- Website: TheConciergeOfficeSuites.com
What’s been your secret to building lasting client relationships? I’d love to hear your thoughts in the comments below.
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