I’m Denise Reed, and I live by T.E. Lawrence’s transformative words: “All men dream but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity; but the dreamers of the day are dangerous men (and women), for they may act on their dream with open eyes to make it possible.”

I’m a dangerous dreamer—someone who believes innovation is an everyday experience, and with innovation comes the opportunity to solve real problems. I help seasoned professionals, executives, and evolved entrepreneurs specializing in their areas of expertise move from nighttime wishful thinking to daytime action, providing practical techniques and clear processes to work through perceived obstacles, consider “what’s possible,” and find their path to “what’s best for you.”

My approach to turning visions into reality was forged during 10 years in Corporate Quality Engineering with Shaw Industries Group, where I learned that theory must meet practical problem solving, or you’re not moving forward. This principle became my foundation: dreams without systematic execution remain vanity, but dreams paired with engineering precision become unstoppable forces.

As President of The Concierge Office Suites in Chattanooga, Tennessee, I’ve spent over three decades applying this dangerous dreamer philosophy to help professionals act on their dreams with open eyes. What started as providing premium office spaces has evolved into something much more profound: creating environments where day-dreamers can systematically transform their visions into measurable results.

Our company, The Concierge Office Suites, embodies what Bo Burlingham refers to as a ‘small giant’ in his book “Small Giants“. We’re a business born from dangerous dreaming that chose excellence and impact over endless growth. As we celebrate thirty years in business this October, we’ve proven that when you combine visionary thinking with quality engineering principles—continuous improvement, systematic problem-solving, and measurable results—you create something extraordinary.

We don’t just rent offices; we engineer transformation spaces where dangerous dreamers gather to turn “what if” into “what is.” It’s why we’ve had some clients stay with us for almost 30 years.

Through The Concierge Office Suites, I provide private office rentals, virtual office positioning, meeting spaces, and business concierge support. But here’s what makes us different: I’ve systematized the process of moving from dream to reality. My approach helps clients work through perceived obstacles using practical techniques, explore “what’s possible” through structured innovation, and discover their clear path to “what’s best for you.”

Because I believe innovation is an everyday experience, I’ve created environments where professionals can consistently act on their dreams with the support, space, and systems they need to succeed.

Recognizing that dangerous dreamers need dangerous communities, I’ve launched “Professional Presence Society“—our first online community where executives and entrepreneurs can authentically connect, challenge each other, and turn collective dreams into reality. This hybrid approach combines physical workspace with digital community, creating what Napoleon Hill called a mastermind: a place where dangerous dreamers amplify each other’s power.

Learning from thought leaders like Codie Sanchez, Gary Vaynerchuk, Alex and Leila Hormozi, Steven Bartlett, and Caleb Ralston, I understand that in our AI-saturated world, your authentic human story becomes your greatest competitive advantage. As artificial intelligence generates more content, dangerous dreamers who can articulate their unique vision and execute with precision will rise above the noise.

I help leaders understand that personal branding isn’t vanity—it’s the systematic expression of your dangerous dreams made visible to the world.

I’m the voice behind “Just a Point of View” podcast/videocast, where I explore what it means to be a dangerous dreamer in both business and life. This isn’t about toxic positivity—it’s about fierce intentionality, systematic dream pursuit, and encouraging others to act on their visions with open eyes.

When I’m not running an executive suite or exploring AI-powered business tools for our professional community, you’ll find me chasing big ideas and helping others engineer their path from night dreams to day reality.

My commitment to turning dreams into measurable results has been recognized through awards like the “Rising Star Business” of the Year from the Tennessee Small Business Development Center in 2008. I’ve served in leadership roles with local business and civic organizations, including chairing the Chattanooga Chamber Small Business Awards—always advocating for businesses brave enough to act on their dangerous dreams.

My insights on innovation, leadership, and practical dream execution have been published in Entrepreneur, Chattanooga Magazine, and Chattanoogan.com. I’m also a contributing author in “Gratitude: Stories from our Hearts,” which reached #1 New Release status on Amazon.

As we move forward, I’m focused on helping professionals navigate the intersection of technology and humanity with both vision and precision. My work centers on a simple but powerful belief: in a world increasingly dominated by artificial intelligence, your ability to dream dangerously and act systematically becomes your most valuable asset.

Whether through our physical office spaces, digital communities, or one-on-one executive presence coaching, I’m here to help you stop dreaming in the dusty recesses of your mind and start acting on your dreams with open eyes.

Because the future doesn’t belong to the dreamers of the night—it belongs to the dangerous dreamers of the day who make the impossible possible.