Tag: business success

Secrets to Cultivating 7+ Year Client Loyalty

Posted on July 8, 2025 by -

The Concierge Office Suites private office #119 with Denise - FB Post

The Secret to 7-Year Client Loyalty: Lessons from Nearly 30 Years in Business

Recently featured in NashvilleVoyager, I shared the journey behind The Concierge Office Suites and what really keeps clients coming back year after year.

What Creates Lasting Business Relationships?

In today’s fast-paced business world, client relationships often feel more transactional than ever. Yet at The Concierge Office Suites, our clients stay with us for an average of nearly 7 years. One client just retired after 27 years with us. So what’s the secret?

The answer isn’t what most people expect – and it’s not about having the fanciest office space or the lowest prices.

From Employee to Owner: A Journey of Service

When I started at The Concierge Office Suites in 1999, I had no idea I’d eventually become the owner. The company was established in 1995, and I fell in love with the work immediately. Every day was different – from coordinating meetings to managing complex projects for clients across industries.

By 2006, when the opportunity arose to purchase the business, I knew I had found my calling. Not because I wanted to own real estate, but because I was passionate about serving people and helping them achieve their goals.

The “Business Fairy Godmother” Philosophy

Denise Reed is really your Business Fairy Godmother

I often tell people I’m really a “business fairy godmother” – and I mean that seriously. My whole existence has been about serving people both personally and professionally. At TCOS, we don’t just provide office space; we provide the magic of making things happen for our clients.

Here’s what sets us apart:

  • We’re more than a box with a door – We’re a team of Business Concierges who connect clients with resources

  • Every client’s “more” is different – We customize our approach to each client’s unique needs

  • We handle the details – So clients can focus on revenue-generating activities

  • We create work-life balance – Not just for our clients, but as a core business philosophy

The Real Secret: It’s About Flow

After nearly 30 years in business, I’ve learned that success is about flow:

  • Service flow – Your services must meet your clients’ needs

  • Vendor flow – Your vendors must meet your needs to serve clients

  • Cash flow – Money must flow both in and out efficiently

  • Communication flow – People must know you exist and what you offer

  • Improvement flow – Constantly asking “How might we make this even better?”

Why Chattanooga is Our “Goldilocks” Location

The Republic Centre, home of The Concierge Office Suites.

We’re not in New York, Atlanta, or Los Angeles – and that’s exactly the point. Chattanooga offers the perfect balance:

  • Geographic advantage – Two hours from Nashville and Atlanta airports

  • Cost effectiveness – Reasonable living and business expenses

  • Quality of life – Four seasons, outdoor recreation, vibrant business community

  • Strategic location – Halfway between the northern and southern points of the eastern U.S.

Looking Forward: AI and the Future of Service

The business world is changing rapidly. AI is creating opportunities the current workforce isn’t prepared for. That’s why our team is immersing itself in AI technology – not to replace human service, but to enhance it.

We’re built to serve these changes because we’ve always been about building connections and collections of resources to support our clients. Whether it’s traditional concierge services or cutting-edge AI integration, our foundation remains the same: exceptional service.

The Bottom Line

Client loyalty isn’t about having the perfect product or the lowest price. It’s about genuinely caring for your clients’ success and being willing to go the extra mile – every single day.

As I shared in my NashvilleVoyager interview, “You know you’re in business when someone wants to pay you for your work!” But you know you’re in the right business when clients trust you with their success year after year.

Ready to experience the difference exceptional service makes?

Whether you need a private office, virtual office services, or just a professional meeting space, we’re here to help you focus on what matters most – growing your business.

Contact us today:

What’s been your secret to building lasting client relationships? I’d love to hear your thoughts in the comments below.

The Naked Truth and The Emperor’s New Clothes

Posted on January 31, 2024 by - , ,

Meet your business fairy godmother in her business library studying up on how NOT to the emperor with his new clothes.

Wow! I’m right on point for the naked current truth of social media in “The Emperor’s New Clothes and the Naked Current Truth.” I keep asking myself what makes an “Influencer” influential and how do you really know person “X” is a “thought leader”? I’m questioning what I see and hear lately and it’s not because of my age.

When you have a marketing background you understand what goes into creating influence. It takes imagination, repetitive positioning of your point of view, and ad spend. Let’s hope that you have the secret sauce to build awareness. Sometimes it’s the number of times you’re in front of your audience or the fact an already established “Influencer” wants to share what you’re doing or selling to validate you or your brand. Just thought I should share this for all the sheeple out here.

Your real power is understanding how a brand is built. Pay attention to the real value, the real service, and the actual quality of what you’re getting. Don’t be caught like the emperor with no clothes! If you are caught “naked,” walk proudly down the street. People will talk about your confidence and crazy. You will definitely stand out. That’s the point if you want to be recognized. It’s #justapointofview.

The Emperor’s New Clothes and the Naked Current Truth

From Cog to Commander: Career Clarity for the Emerging Workforce

Posted on June 21, 2017 by - ,

Are you a a cog in the the wheel? From Cog to Commander...

Why curiosity, ownership, and A.I. awareness are the new superpowers at work.

Have you noticed that work just doesn’t feel the same anymore? Since 2008, the professional world has been on a wild ride—and the rules keep changing. If you’ve ever felt like just another cog in the wheel, I want you to know: you’re not alone. But you don’t have to stay there.

Expert Status, How to Achieve it!

Posted on April 22, 2016 by - ,

Expert Status, How to Achieve it!

Don’t ever claim the title of expert for yourself! You can never know everything about anything. Business owners have been burned by so many people that said they “knew everything” about something, i.e. an expert. The term expert has been given a bad name by those that claimed the title without doing the work to validate the experience.

Vote With Your Wallet Today?

Posted on April 22, 2016 by - , ,

Vote With Your Wallet Today?

I couldn’t keep this Inc. online article written by Leonard Kim to myself. 4 Unique Ways Women Entrepreneurs Are Helping Each Other Succeed, this article outlines some great beginning steps for women to step up their business game. I’m always asking, “What practical things can we do to create positive impact for women in business?” I think voting and buying decisions have a lot in common.

Can One Word Change Your Life?

Posted on April 22, 2016 by - ,

Can one word change your life?
Posted on


Can-one-word-change-your-lifeVivacious…
Welcome to the year of being me. Find out how you can shift your focus. This year I decided to choose a word that describes how I want to feel. The word I chose is vivacious. There are lots of other words to describe what vivacious means like: lively, spirited, bubbly, ebullient, buoyant, sparkling, lighthearted, jaunty, merry, happy, jolly, full of fun, cheery, cheerful, perky, sunny, breezy, enthusiastic, irrepressible, vibrant, vital, zestful, energetic, effervescent, dynamic.

Keep it Simple
Choosing a word to live by keeps life simple. Life is about the living. It’s about how you want to feel everyday, when you’ve finished the day and lay your head in the bed you can say it was a good day for you.

Boo, Hiss To Do Lists
I’m just not motivated by the drudgery of goal setting as everyone has traditionally experienced it. Goals in business have become an educated guessing game for me. They personally left me disheartened. Goals lead to to-do lists. I’m just not excited by “to do” lists. “To do” lists just mean I have something to keep me aimed at an initiative, not inspired. I’ve been defeated so many times by not meeting a goal at a particular date. After a while, the goal or to do-list item “just stays” on my list. The task almost feels irrelevant after a prolonged period of time. It’s not that I’m lazy, the task isn’t relevant, or I don’t have initiative to get things done. People who know me will testify to my driven nature. It’s easy for productive, driven people to create lots to do for themselves and their coworkers.

Life is About Living
To pick vivacious as my word to live by means I now have a go-get-it-done initiative! My to-do’s are about how I want to feel. Who wants to be motivated about what they are doing? Everyone! If the task is tedious, twist up your head game of how to do it. Make the task about how you want to feel when it’s completed. Life is about the living it! If at the end of the day you have experience a full heart of joy. You have accomplished something.

You Can do it Too
Your initiative word could be quite different than mine depending on how you want to feel. The word to live by is about you. It’s about what makes you happy. What brings you joy? What brings out your passion? Take some time and explore the things you do that changed your life for the better. Why did those things make such a positive difference? Is there a single word that describes you at your happiest state? Is there a single word that you want to feel like every day? My word and life are now about being vivacious. What’s your word?